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Guthy Renker Corporation


What Businesses Forget to Tell You About Hypoallergenic Beauty Products


Many of us have heard the word hypoallergenic. It is used in advertisements and placed on product labels of shampoos, moisturizers, make-up, and even jewelry. consumers think it means a product that is hypoallergenic won't react with allergens. But what does the term actually mean?

The word first appeared in the 1960s from cosmetics advertisers. It originates from the Greek prefix hypo, which means below or less. Less allergies is the actual translation of the word. Since it's creation the term has been widely adopted and used by marketers and companies to sell products that say they are more gentle on the skin than other products basically the same. But how true is this actually?

The FDA attempted to put laws on products that said they were hypoallergenic in 1974. They said that a product could be proclaimed hypoallergenic only if studies were conducted on patients and it showed a blatantly lower reaction to allergens than products not making the claim. They then said the manufacturers had to do these tests on their own and (most importantly) at their own cost. This of course caused big problems and manufacturers immediately filed lawsuits against the choice, saying that the experiments would pose an undue economic hardship on them. Clinique and Almay, two producers of hypoallergenic products, were the most aggressive challengers to the FDA.

The Food and Drug Administration attempted again to standardize the use of the word on June 6, 1975 by still requiring cosmetics producers to do scientific studies but the procedures for the studies were altered to lower the cost to the companies. Manufacturers who evidently didn't want any laws on the products they made did not agree with this either. Cosmetic manufacturers challenged the FDA decision in the U.S. Court of Appeals, which judged that the guideline was invalid. The judges said the definition of hypoallergenic the FDA gave was unjust because of a lack of evidence that customers thought of the term the same as it is described by the organization. The result? Cosmetics producers can continue to advertise and label their products hypoallergenic with no guidelines or laws set up by the government. Consumers have no guarantee that a product that says hypoallergenic is any less harsh than any other products. Theoretically, a business could put out a product that is hypoallergenic that is loaded with poisons and allergens. The American Food and Drug Administration has stated, Hypoallergenic cosmetics are products that producers claim produce fewer allergic reactions than competing products. People with hypersensitive skin, in addition to users with normal skin, may be led to believe that these goods will be more gentle to their epidermis than non-hypoallergenic cosmetics. There are no Federal guidelines or definitions that regulate the use of the term hypoallergenic. A cosmetics producer can make the term mean whatever they want it to. Producers of beauty products proclaimed hypoallergenic are not required to submit substantiation of their hypoallergenicity claims to FDA. The expression hypoallergenic may have a big market value in popularizing beauty products to people on a retail basis, but physicians say it has very little meaning.

The lone little triumph that the FDA seems to have had is that at least now manufacturers now have to put the ingredients on the labels of the products so that customers can stay away from chemicals that they know they are allergic to or have had problems with before. As customers, we must know ingredients in the goods we use because apparently the manufacturers who create them aren't extremely concerned about our good health over their profit margins. There is no doubt that some products out there that claim to be hypoallergenic really are, but if you are an intelligent customer and concerned for you and your family's well being, you will do some studying yourself and not rely on unfounded companies proclamations .



Guthy Renker Corporation


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